Suchergebnisse

El texto realiza una aproximación crítica al concepto de representaciones sociales y su valor epistemológico para la comprensión de los procesos de interacción, en específico los de comunicación. A partir de una revisión bibliográfica documental sobre autores, escuelas, perspectivas teóricas y metodológicas se intenta sistematizar los aportes fundamentales del concepto de representaciones y su relación con el campo de estudios de la Comunicación. Desde una mirada interdisciplinar, se evalúan los puntos de contacto entre las representaciones y las mediaciones dentro de las dinámicas comunicativas y se sugieren algunos elementos esenciales a considerar para valorar la importancia teórica de las representaciones sociales en la investigación en Comunicación.

Science, technology, engineering, arts, and mathematics (STEAM) are fields substantially crucial for innovation and development. Nevertheless, the gender gap in these areas is significant also in European countries. Considering the underrepresentation of STEAM women's leadership, we provide insight into the common characteristics that led Lithuanian women to become referents in their fields. We identify elements of leadership in discursive social representations, professional ideologies, gender identity and role congruency in connection to power structures from a gender perspective within organisations, considering the mediations of the social context. We conducted the research in two phases: an online questionnaire and in-depth interviews. We performed a critical discourse analysis of Lithuanian Women's testimonies to understand gender social representations. Parenthood highly influences building leadership and choosing STEAM careers, whereas self-efficacy and creativity are essential elements. High co-responsibility at home confirms that family context is vital. In STEAM careers, a male-centric perspective still constrains female leadership. There is still work to be done regarding active politics, programs, and law enforcement to create equity and social justice relationships between men and females, especially in STEAM areas.

The aim of the study is to analyze the communication management strategies of the top 40 hotel companies, in terms of turnover, using their corporate accounts on social networks during the Easter holiday campaign in 2021 and 2022. By using apps such as "Data Analytics" and "Content Analytics" from Welovroi, a comparative, quantitative and qualitative study, using content and discourse analysis, was designed. The comparative study seeks to identify possible changes and offers data on activity, impact and the published content. The results reveal a considerable difference—both quantitative and qualitative—from one period to the other in terms of behavior and networking on social media of the brands studied. Despite the increase in publications from 2021 to 2022, the level of engagement falls, the frequency of publications and content varies and, in addition, the importance of Instagram and Facebook, as networks which generate more interaction with the public, can be noted. The conclusions reached may also serve to improve the management of social media communication for hotel companies.

El presente texto aborda el análisis del marco espacial en el ámbito del relato fílmico. A partir de diferentes propuestas teóricas se realiza una investigación de naturaleza hermenéutica sobre la representación del espacio, su configuración y su sentido dentro de la obra cinematográfica. El caso de estudio seleccionado es Arsénico por compasión (Arsenic and Old Lace, Frank Capra, 1944), considerada un clásico del género de la comedia. El análisis del discurso es la técnica seleccionada para conseguir los siguientes objetivos: reconocer los distintos tipos de espacio que aparecen y ayudan a la construcción del discurso fílmico en tanto unidad de sentido; reflexionar sobre el espacio como escenario, el espacio construido y el espacio significado, haciendo énfasis sobre el espacio omitido como una forma más de expresión fílmica. Por lo que el espacio se presenta como un ente vivo, dinámico, que juega un papel crucial en la construcción semántica.

Bipartisanship, which had dominated the Spanish political landscape for decades, began to disappear in the European Elections in 2014. This trend was consolidated in the Regional and Local Elections in 2015. However, the role played by communication in the new media when explaining the change within the political sphere has not been substantially examined. In other words: did the emerging parties adapt better to the new forms of communication, so they could connect with the citizens in a more effective way? Were the parties that took greater advantage of this 2.0 communication those that obtained the largest number of votes in the election? This paper seeks to shed light on the use of social media, in particular Twitter, as part of the communication strategies of the political parties. To this end, a quantitative analysis examining the number of tweets according to topics and a qualitative approach studying the content was performed. The content analysis enabled us, firstly, to identify the rhetorical trends related to the above research questions and, secondly, to confirm or reject the hypothesis outlined as provisional answers to those questions. ; El bipartidismo dominante durante décadas en España comenzó a quebrarse a partir de las Elecciones Europeas de 2014 y la tendencia se consolidó en los siguientes comicios, las Elecciones Autonómicas y Municipales de la campaña de 2015. Pese a todo, no se ha estudiado en profundidad el papel que tuvo la comunicación en nuevos soportes a la hora de explicar el cambio del panorama electoral. En otras palabras: ¿se adaptaron mejor los partidos emergentes a los nuevos entornos de comunicación para conectar con la ciudadanía? ¿Fueron las fuerzas que mejor usaron esta comunicación 2.0 las que más respaldo obtuvieron en las urnas? La presente comunicación aspira a arrojar luz sistemática sobre el uso de las redes sociales, en particular Twitter, dentro de las estrategias de comunicación política para el antedicho caso de estudio. Para ello se ha desarrollado una metodología ...

Abstract Introduction: The seemingly unshakable bipartisan political system in Spain started to crumble in the wake of the European Elections of 2014, giving way to a more fragmented distribution of seats. Such process crystallised in the Regional Elections of 2015, highlighting an already anticipated decay of traditional parties PP and PSOE and rise of populist parties like Podemos. Materials and Methods: Focusing on the discourse of Spanish politicians on Twitter, as one of the most recent political communication tools politicians had to learn to deal with, this paper offers a triangulation of quantitative and qualitative analysis. Results: We discuss, from a communication perspective, similarities and differences among parties and politicians on whether communication 2.0 changed and/or enriched political discourse leading up to a redistribution of parliamentary seats. Discussion: This paper stress the impact of social networks and the implementation of different communication strategies to address the collapse of bipartisanship in Spain.

El bipartidismo dominante durante décadas en España comenzó a quebrarse a partir de las Elecciones Europeas de 2014 y la tendencia se consolidó en los siguientes comicios, las Elecciones Autonómicas y Municipales de la campaña de 2015. Pese a todo, no se ha estudiado en profundidad el papel que tuvo la comunicación en nuevos soportes a la hora de explicar el cambio del panorama electoral. En otras palabras: ¿se adaptaron mejor los partidos emergentes a los nuevos entornos de comunicación para conectar con la ciudadanía? ¿Fueron las fuerzas que mejor usaron esta comunicación 2.0 las que más respaldo obtuvieron en las urnas? La presente comunicación aspira a arrojar luz sistemática sobre el uso de las redes sociales, en particular Twitter, dentro de las estrategias de comunicación política para el antedicho caso de estudio. Para ello se ha desarrollado una metodología que triangula entre la cuantificación de tweets por temáticas y una aproximación más cualitativa al análisis de sus contenidos que, a través del análisis lingüístico, permitan identificar patrones retóricos que arrojen luz a las preguntas de investigación anteriormente formuladas y, en última instancia, permitan constatar las hipótesis que quedan esbozadas como respuestas provisionales a aquellas preguntas. ; Bipartisanship, which had dominated the Spanish political landscape for decades, began to disappear in the European Elections in 2014. This trend was consolidated in the Regional and Local Elections in 2015. However, the role played by communication in the new media when explaining the change within the political sphere has not been substantially examined. In other words: did the emerging parties adapt better to the new forms of communication, so they could connect with the citizens in a more effective way? Were the parties that took greater advantage of this 2.0 communication those that obtained the largest number of votes in the election? This paper seeks to shed light on the use of social media, in particular Twitter, as part of the communication strategies of the political parties. To this end, a quantitative analysis examining the number of tweets according to topics and a qualitative approach studying the content was performed. The content analysis enabled us, firstly, to identify the rhetorical trends related to the above research questions and, secondly, to confirm or reject the hypothesis outlined as provisional answers to those questions.

El uso de Internet y de las Nuevas Tecnologías de la Información y la Comunicación están transformando las vías de representación y movilización políticas en la praxis feminista. Sus usos, institucionales y ciudadanos, configuran y alteran la esfera pública y contribuyen a situar en dicha esfera los objetivos fundamentales del activismo feminista. En este sentido, siendo el problema de la violencia contra las mujeres uno de los principales objetos de la praxis feminista actual, urge examinar la formación de comunidades virtuales feministas y la propia praxis feminista online como instrumentos de debate y movilización en el caso concreto de la lucha contra la violencia hacia las mujeres. Aunque en nuestra investigación proyectamos un estudio de caso, las páginas web dedicadas a la lucha contra la violencia hacia las mujeres y la consecuente formación de comunidades virtuales asentadas en la praxis feminista, adoptamos una perspectiva multidisciplinar: la única capaz de arrojar luz sobre el potencial de Internet y las NTIC en las dimensiones reivindicativa y participativa de la praxis feminista española online. Pretendemos identificar una tipología de usuarias de dichas comunidades virtuales feministas y de sus páginas web, y, también, sistematizar sus patrones de consumo. Intentaremos explicarlos en relación con las características de la articulación de los colectivos en red orientados a la praxis feminista en España y cómo estas comunidades online han conseguido importantes logros políticos en relación con la lucha contra la violencia hacia las mujeres como es el caso de la aprobación de la Ley Orgánica de Medidas de Protección Integral contra la Violencia de Género. Para ello hemos realizado una encuesta a una muestra representativa de las potenciales usuarias, víctimas de violencia de género, de las páginas web dedicadas a la lucha contra la violencia hacia las mujeres sobre los usos políticos y de activismo feminista de dichas páginas. Los resultados de dicha encuesta nos permiten evaluar el impacto y los modos de relación de la praxis feminista online contra la violencia hacia las mujeres en el caso concreto de España. ; The use of the internet and New Information and Communication Technologies (NICT) is transforming methods of political representation and mobilization in feminist praxis. Their uses, both institutional and civic, configure and alter the public sphere and work to situate this sphere within the fundamental objectives of feminist activism. In this sense, given that violence against women is one of the principal objectives of current feminist praxis, it is necessary to examine the formation of feminist virtual communities – and online feminist praxis itself – as tools for debate and mobilization in the concrete case of the fight against gender-based violence. Although what we are proposing is a case study, of web pages dedicated to the fight against gender- based violence and the consequent formation of virtual communities based on feminist praxis, we adopt a multi-disciplinary perspective: the only one capable of shedding light on the potential of the internet and NICTs in defensive and participatory dimensions of Spanish online feminist praxis. We seek, in the first place, to identify a typology of female users of the aforementioned feminist virtual communities and their web pages, and also to systematize their patterns of consumption. We will attempt to explain ourselves in relation to the articulating characteristics of online collectives oriented toward Spanish feminist praxis and the ways in which these online communities have achieved important political gains, as in the case of the approval of the Organic Law of Measures of Integral Protection against Gender- Based Violence. Toward this goal, we will apply various categories of analysis – quantitative and qualitative ¬– of users and managers, as well as the techno-political mechanisms at play, both of the web pages themselves as well as the social fabric in which they are imbricated. The primary objective is carrying out a survey on a representative population of female users of web pages dedicated to the fight against gender-based violence, regarding the uses for politics and feminist activism of such web pages, which maintain different online collectives dedicated to the fight against gender-based violence. We will attempt to achieve a level of detail that until now has not been tackled, regarding the frequency and type of websites visited, the exchange of messages and feminist praxis material via the web, and the knowledge and use of alternative electronic media.